level: Marketing Mix
Questions and Answers List
level questions: Marketing Mix
| Question | Answer |
|---|---|
| what is meant by product? | the good or service the business provides to its customers |
| what is meant by price? | how much a business charges for its products/services |
| what is meant by place | where and how the product is sold by the business |
| what is meant by promotion | how customers are made aware of a product/service and are persuaded to purchase it |
| what are the four p's of marketing mix? | price product place promotion |