HTM Marketing & Sales Exam 1 OKSTATE: Tangible clues such as promotional material, employees of the firm, and the physical environment of the firm. Physical evidence is used by a service firm to make its product more tangible to customers.

Question

Tangible clues such as promotional material, employees of the firm, and the physical environment of the firm. Physical evidence is used by a service firm to make its product more tangible to customers.

Haleigh Bockelman · Accepted Answer

Physical evidence

HTM Marketing & Sales Exam 1 OKSTATE

Tangible clues such as promotional material, employees of the firm, and the physical environment of the firm. Physical evidence is used by a service firm to make its product more tangible to customers.

Physical evidence

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