Question:
Involves the promotion of the good or service to the public/customers including advertising and public relations. It is responsible for the marketing mix, often referred to as the 7 Ps (product, price, place, promotion, people, physical evidence and process). Marketing strategies undertaken by the sales and marketing area arise through the marketing mix: developing the product, pricing, promoting and distributing products to present and potential customers.
Author: Red StorkAnswer:
Sales and marketing
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