Set the objective that needs to be planned/achieved. Analyse the current situation, strengths and weaknesses and also future opportunities and threats by – conducting a SWOT analysis (this will determine possible avenues to pursue) Develop and evaluate alternative plans – based on the SWOT results, devise a number of planning options Implement the developed plan – select the best plan and implement it Monitor and review the results – monitor this plan and evaluate its effectiveness using PIs and benchmarking