CLEP PRINCIPLES OF MARKETING MAR2011: External forces that impact each specific company uniquely. Largely uncontrollable but firm can influence to a significant degree: Suppliers, Marketing Intermediaries and the Target Market.

Question

External forces that impact each specific company uniquely. Largely uncontrollable but firm can influence to a significant degree: Suppliers, Marketing Intermediaries and the Target Market.

Heather Klein · Accepted Answer

What are Microenvironmental Factors?

CLEP PRINCIPLES OF MARKETING MAR2011

External forces that impact each specific company uniquely. Largely uncontrollable but firm can influence to a significant degree: Suppliers, Marketing Intermediaries and the Target Market.

What are Microenvironmental Factors?

Author