CLEP PRINCIPLES OF MARKETING MAR2011: Made up of the unique qualities of a product that encourage customer purchase and loyalty. Gives a customer a reason to "prefer".

Question

Made up of the unique qualities of a product that encourage customer purchase and loyalty. Gives a customer a reason to "prefer".

Heather Klein · Accepted Answer

What is a Differential Advantage?

Made up of the unique qualities of a product that encourage customer purchase and loyalty. Gives a customer a reason to "prefer".