CLEP PRINCIPLES OF MARKETING MAR2011: Unobtrusive data collection procedure in which subjects' behavior is observed without their knowledge. Pro: Behavior not influenced. Con: Attitudes cannot be read.

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Unobtrusive data collection procedure in which subjects' behavior is observed without their knowledge. Pro: Behavior not influenced. Con: Attitudes cannot be read.

Heather Klein · Accepted Answer

What is Observation in Survey Research? Pros / Cons?

CLEP PRINCIPLES OF MARKETING MAR2011

Unobtrusive data collection procedure in which subjects' behavior is observed without their knowledge. Pro: Behavior not influenced. Con: Attitudes cannot be read.

What is Observation in Survey Research? Pros / Cons?

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