CLEP PRINCIPLES OF MARKETING MAR2011: Perceived to be personally important, product is expensive, customer lacks information about product, risks with making a bad decision are high, product offers great benefits to consumer.

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Perceived to be personally important, product is expensive, customer lacks information about product, risks with making a bad decision are high, product offers great benefits to consumer.

Heather Klein · Accepted Answer

List examples of High Consumer Involvement

CLEP PRINCIPLES OF MARKETING MAR2011

Perceived to be personally important, product is expensive, customer lacks information about product, risks with making a bad decision are high, product offers great benefits to consumer.

List examples of High Consumer Involvement

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