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From course:

intro to business 2 chapter 13

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Question:

- marketers generally choose free/reduced [rice premiums likely to get consumers thinking and caring about a brand and product - coupons attract new customers, but focus on price rather than brand loyalty - rebates increase purchase rates, promote multiple purchases, and reward product users three of every four consumers who receive a sample will try it

Author: Kai Pineau



Answer:

Premiums, coupons, rebates, samples


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