intro to business 2 chapter 13: 1. few geographically concentrated customers
2. Product is technically complex, involves trade-ins. or requires special handling
3. product carries a relatively high price
4. product moves through direct-distribution channels

Question

1. few geographically concentrated customers 
2. Product is technically complex, involves trade-ins. or requires special handling 
3. product carries a relatively high price 
4. product moves through direct-distribution channels

Kai Pineau · Accepted Answer

firms focus on personal selling under four conditions

intro to business 2 chapter 13

1. few geographically concentrated customers 2. Product is technically complex, involves trade-ins. or requires special handling 3. product carries a relatively high price 4. product moves through direct-distribution channels

Firms focus on personal selling under four conditions

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