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From course:

intro to business 2 chapter 13

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Calculating total costs per unit and then adding markups to cover overhead costs and generate profit - totals all costs associated with offering a product in the market, including research and development, production, transportation, and marketing expenses - markup is added to cover any unexpected or overlooked expenses and provides a profit - total is the selling price actual markup used caries by such factors as brand image and type of store

Author: Kai Pineau


Cost based pricing

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