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PSYC3122 Revision Week 1- 4


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Montana Allen


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[Front]


the descriptive norm
[Back]


what other people do

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The descriptive norm
What other people do
The descriptive norm
What other people do
The descriptive norm
What other people do
The descriptive norm
What other people do
Intracomponent
Both positive and negative emotions
Intercomponent
Positive emotions, negative beliefs
Ambivalent attitudes do not predict...
Ambivalent attitudes do not predict behaviours as well as non-ambivalent attitudes
Response polarisation
Makes people more influenced by environmental cues that make +/- reminders salient
Indicators of attitude strength
Certainty, importance, and accessibility
Explicit attitudes
Attitudes we're consciously aware of and can therefore control
Implicit attitudes
Attitudes we're NOT consciously aware of
Knowledge function
Implies thinking and cognitions
Symbolic function
Requires expression and behaviour
Social identity function
Behaviour according to your attitude makes you feel good and makes others like you
Theory of reasoned action
Attitude +subjective norm > intention > behaviour
Subjective norm
Perceived social pressure to perform or not perform a behaviour
Theory of planned behaviour
What people think about the decisions they make
Osgood's semantic differential
A binary attitude scale which includes various subscales that measure the connotative meaning of an attitude object (good_______________bad)
Cognition
Beliefs, thoughts, knowledge
Affect
Feelings, emotions
Behaviour
Behavioural disposition, action
Principle of compatibility
When we measure attitudes, we need to be compatible in terms of action, target, context, and time
Low correspondence
Different attitude than behaviour
Partial correspondence
Completing a behaviour within the realm of your attitude (e.g. bringing flowers to someone you like)
High correspondence
The same attitude as behaviour
TACT model
The TACT model says that we can define an attitude in terms of the target (T), action (A), context (C), and time (T).
Prototype
A mental representation of an attitude object
Prototypicality
Compatibility between the mental representation of the target when the attitude is assessed and again at the time of behaviour. This increases attitude-behaviour correspondence
The descriptive norm
What other people do