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Index
 »Â
business
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Chapter 1
 »Â
Level 1
level: Level 1
Questions and Answers List
level questions: Level 1
Question
Answer
merger,takeover
external inorganic growth
risk is spread, reduce comp/increase market share, clash of culture, redundancies
external inorganic growth advantages and disadvantages
expansion within the business
organic growth
internal funds, less risky, slow growth,
organic growth advantages and disadvantages
technology, performance, market conditions
change of business objectives
penetrations-low price when launched skimming-high price cost plus -+% competitive based on comp promotional-low pricing
price
inro,growth,mature,decline
product
distribution channels intermediaries
place
trials/offers,advertising,sponsorship,branding
promotion
high productivity,lower unit costs,decrease price,competitive
motivation strands
low prices, lots of sales
mass market
high price , quality less sales
niche market
specialised,high quality,motivated staff,easy to differentiate,lots of labour so high unit cost
job production
identical,low unit cost, use machinary,demotivated,
batch production
continuous movement,breakdown ruins itconsistant
flow production
right first time,motivated-responsibility,consistent,trainng cost,time consuming
quality assurance
at the end,trained inspector,receive feedback,wasteful,cost of inspectors,workers less motivated
quality control
average annual profit/cost of investment x 100
ARR