You are in browse mode. You must login to use MEMORY

level: MODULE 17

Questions and Answers List

level questions: MODULE 17

Question	Answer
It is a method of persuasion that is designed to create an emotional response.	Emotional appeals
also known as pathos or suffering in Greek	Emotion
Is one of the three modes of persuasion identified by Aristotle.	Emotion
What are the other two persuasion identified by Aristotle?	Logic and Authority
Emotional appeals are considered fallacies, or errors in reasoning.	True
They manipulate emotions in an audience but might become effective if done right especially in writing a position paper.	Emotions/Emotional Appeals
The persuasion is done by pointing out that a person is no different from ordinary people, or, that a product or idea is something that ordinary people would purchase or support.	Appeal to common folk
A type of false reasoning in which a person speaks as expert on something on which he/she has no expertise.	False authority
Uses labels with negative meanings to cast one’s opponent in a bad light.	Name calling/Ad Hominem
This is done by creating a link between one thing or idea and another one that people have a positive or negative feelings for.	Association
Ex. A senator of the student council proposed that the students should support the impeachment of the current SC president for the reason that he is a playboy.	Name calling/ Ad Hominem
Ex. Mercurious Shoes is all about success and sharing your success with other people.	Association
Ex. If we vote Student A as the president of our classroom, everything will be okay. Student A came from a very poor family just like most of us, so he can surely empathize with us.	Appeal to common folk
Ex. Tom Cruise says on TV that Billy Boy Butter is the best tasting butter there is. Tom Cruise is awesome -- especially in MI4 when he scaled that building with only one suction glove; therefore, Billy Boy Butter is the best tasting butter there is.	False authority
Tony wants us to believe that the origin of life was an “accident”. Tony is a godless monster who has spent more time in jail than in church, so the only information we should consider from him is the best way to make license plates.	Name calling/ Ad Hominem
My fellow Americans, I am just like you. Sure, I have a few private jets and homes in twelve countries, but I put on my pants one leg at a time, just like your common people. So, believe me when I say, this increase in taxes for the common folk is just what we all need.	Appeal to common folk
You buy Maxi-peel products because of the product endorser Marian Rivera, who happens to be your idol.	Association
AA commercial claim that a specific brand of cereal is the best way to start the day because athlete Michael Jordan says that it is what he eats every day for breakfast.	False Authority
Dr. Dean, TV's hottest new psychologist, says that coffee enemas are the "fountain of youth."	False Authority
Newspaper X showed some pictures of Mayor A that confirms the rumor of his homosexual tendencies. Then, it argued that people should not support him in his next candidacy for he is immoral.	Name calling/ Ad hominem
Restaurant Y is all about your love for your family.	Association
Mayor Santos campaigned hardly by going around the entire town, telling people how hard her life was and how she rose up from poverty. Then, she usually ended her campaign by saying that the people should vote for her because she knows exactly what their struggles are.	Appeal to common folk