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level: Level 2 AS - La publicidad

Questions and Answers List

level questions: Level 2 AS - La publicidad

Question	Answer
authentic, real	auténtico
vague, indistinct	borroso
effective	efectivo
exciting	emocionante
dishonest, misleading	engañoso
brilliant, clever	genial
essential, indispensable	imprescindible
informative	informativo
noticeable	llamativo
original, innovative	original, innovador
harmful, damaging	perjudicial
persuasive	persuasivo
profitable	rentable
subliminal	subliminal
top quality	de gama alta
fashionable	de moda
the reach	el alcance
audience	la audiencia
line, border	una barrera
campaign	una campaña
a billboard	una cartelera publicitaria
creativity	la creatividad
printing press	una imprenta
front page	la portada
health advertising	la publicidad sanitaria
hoarding, billboard	una valla
placard, banner	una pancarta
an advert	un anuncio (publicitario)
seat belt	el cinturón de seguridad
behaviour	el comportamiento
a coupon	un cupón
owner	dueño
result, outcome, success, hit	el éxito
container/packaging	el envase
a slogan	un eslogan
a propaganda leaflet	un folleto de propaganda
brainwashing	el lavado del cerebro
the target	un objeto
lure, decoy	un reclamo
to advise	aconsejar
to take advantage of, make the most of	aprovechar
to settle for	conformarse con
to criticise/voice	denunciar
to stand out	destacar
to influence	influenciar
desensitise	insensibilizar
to aim/direct (at)	orientar (a)
to sponsor, back	patrocinar
to persuade	persuadir
to represent	protagonizar
to distort the truth	deformar la realidad
to spend an arm and a leg	gastar un ojo de la cara/una pasta
to appeal to our baser instincts	llamar a nuestros instintos más bajos
it encourages you to spend money	te incita a gastar dinero