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level: Level 5

Questions and Answers List

level questions: Level 5

Question	Answer
when a company offers goods that are not expensive	affordable pricing
someone whose job is to create computer programs designed for particular purposes	app developer
to interest or attract someone	appeal to
a manager who is responsible for creating and developing a brand and encouraging support for it, both inside and outside a company	brand ambassador
to use a situation to your own advantage	capitalise on
a person, product, company, etc. that is trying to compete with others, for example, by trying to make bigger sales in a particular market	competitor
the process or result of changing from one activity or style to another	cross over
the fact of a customer buying products or services from the same company over a long period of time	customer loyalty
a part of the world which is beginning to have economic power or success and where something might be sold	emerging market
the regular and necessary costs, such as rent and heating, that are involved in operating a business	overheads
to give a larger amount of money than usual for something	pay a premium
a part into which the economy or a company's business can be divided which involves charging or paying high prices for something	premium price segment
a way of referring to a series of several different prices to choose from, depending on the quality of the product	price ladder
an advertisement that appears in a newspaper or magazine, rather than on television, radio, or the Internet	print ad
someone who is paid to give expert advice or training on buildings and land, considered as things to be bought and sold	property consultant
the activity of making certain that someone or something attracts a lot of interest or attention from many people, or the attention received as a result of this activity	publicity
a company that provides a product, or the materials to make a product	supplier
to direct something, especially advertising or a product, at a particular group of people or a particular area	target
an electronic recording of moving images which very quickly spreads or becomes popular through communication from one person to another, especially on the Internet	viral video
(a word or phrase which represents) the main ideas or principles directing the way that someone behaves or the way that something is done	watchword