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level: Topic 1 - Repositioning a business

Questions and Answers List

level questions: Topic 1 - Repositioning a business

QuestionAnswer
Explain the post-maturity stage of a businessThe business faces stable sales (subject to decline) and market share after experiencing growth. Focus shifts to optimising operations and adapting to changes to ensure sustained profits.
List 5 characteristics of a post-mature businessStable market position, slowed growth, market saturation, strong cash flow, efficient operations.
Explain the 'renewal' outcome of a post-mature businessRefers to revitalising strategies, such as innovation, product diversification, or entering new markets, aimed at reigniting growth and maintaining competitiveness.
Explain the 'steady state' outcome of a post-mature businessPhase where the business maintains consistent performance, market share, and profitability, focusing on optimising operations and sustaining its current position without significant growth or decline.
Explain the 'decline' outcome of a post-mature businessA gradual decrease in sales, profits, and market relevance due to factors such as saturation, changing customer preferences, leading to decreased competitiveness or business closure.
What are 4 internal factors that influence repositioning?Shift in managment vision, resource allocation, change of organisational structure and innovation.
What are 4 operating factors that influence repositioning?Customer feedback, supply chain efficiency, competitor actions, technological changes/ advancements.
What are 5 Macro Environmental factors that influence repositioning?Economic conditions, socio-economic trends, political instabilities, environmental concerns, global market dynamic.
What is the difference between rebranding and repositioning for a business?Rebranding involves changing the visual identity and perception of a business, while repositioning focuses on altering the target market or competitive positioning to increase growth again in the post-maturity stage.
Explain 'voluntary exit options'.Selling assets, downsising, or merging with parteners. (Occurs when a business decides to close the business or cut down).
Explain 'involuntary exit options'.Bankruptcy, leagl issues and non-complience with legalities. (Occurs when a business is forced into closure)
What 6 factors can influence repositioning?Sustainability, corporate social responsibility, ethical standards, mergers/acquisitions, public relations, and crisis management
What are the key business functions for repositioning in a 'steady state'?Incremental innovation, cost efficiency, and customer retention to maintain market presence,
What are the key business functions for repositioning in a 'steady state'?Prioritise diversification, cost reduction, and strategic partnerships to grow.
Define redundancy.The elimination of jobs or roles within a business due to factors like restructuring, automation, or cost-cutting.
Explain emerging technologies in a businessIntegrating innovative advancements like AI, blockchain, and IoT to enhance operations, streamline processes, improve customer experiences, and gain competitive advantages
Explain the relationship between public relations and ethical practices in crisis managment.Involves transparent communication to rebuild trust and reputation while upholding the principles of honesty, accountability, and social responsibility.
Define what is meant by 'crisis managment'.Addressing and mitigating sudden and disruptive events that have the potential to negatively impact a business's operations, reputation, and stakeholders.