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Management 193

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Question:

Herzberg's two-factor theory of motivation

Author: Sixten Bigner Af Klintberg



Answer:

(HR framework) This model is much like Maslow's, with Herzberg dividing people's needs into two groups: hygiene factors and motivators. Hygiene factors remove dissatisfaction: job security, salary and benefits, leadership style. These are external aspects of work and correspond to the lower levels of Maslow's model. Motivators create positive feelings and commitments: personal development, attention etc. These are internal aspects of work and correspond to the higher levels of Maslow's model. The Herzberg two-factor theory of motivation can also be illustrated in a matrix:


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(HR framework)
This model is much like Maslow's, with Herzberg dividing people's needs into two groups: hygiene factors and motivators.

Hygiene factors remove dissatisfaction: job security, salary and benefits, leadership style. These are external aspects of work and correspond to the lower levels of Maslow's model.

Motivators create positive feelings and commitments: personal development, attention etc. These are internal aspects of work and correspond to the higher levels of Maslow's model.

The Herzberg two-factor theory of motivation can also be illustrated in a matrix:
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