Question:
Opportunity Evaluation
Author: JUAN LOUIS SANTO DOMINGOAnswer:
The entrepreneurial process begins with more than an idea; it requires an opportunity. How do you distinguish mere ideas from opportunities? One system for identifying bona fide opportunities (an not ideas) is The Three Ms: 1. Market Demand 2. Market Size and Structure, 3. Margin Analysis.
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Author
JUAN LOUIS SANTO DOMINGO