The Lean Startup

Paradigms and processes by which startup entrepreneurs can continually develop winning products and services faster, without wasting too much resources. The Lean Startup avoids wasted effort by building preliminary products and presenting them to target customers to measure their behavior. Addresses the Core Question: How can I build an innovative product without wasting a bunch of time and effort? Steps in the Lean Startup Method: 1. Create a Vision - Write out a brief, high-level description of your product or service. 2. Identify Critical Assumptions - Ask yourself: “What value assumptions have I made, which if wrong, would result in a significant amount of wasted time and effort?” 3. Build MVPs to Test Critical Assumptions - An MVP is a lean version of your final product, but is still functional and valuable to customers. 4. Release MVP and Measure Behavior - Once MVP is built with enough functionality to test critical assumptions, its time to release to a small segment of potential customers. After, evaluate key metrics to validate your product. 5. Pivot or persevere - make tweaks to MVP to get desired customer behavior