Validated Leaning

When testing your MVPs, you are essentially starting out with a hypothesis about your customers, their problems, need and wants, and then the solution you are offering.  Obviously you need to talk to people to confirm or reject your assumptions. One way to keep track of your research and the way your findings influence your hypothesis is to use a Validation Board. On this board you start out with your first hypothesis, you list your major assumptions, and then you determine your research strategy to validate your assumptions. You then proceed to test and validate those assumptions. As a result of your validation, your hypothesis on customer, problem and solution may eventually be adjusted. When this happens, we call it a pivot. When you keep track of your pivots, it is easy to illustrate your learning experience and convince yourself about the validity of your value proposition.