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Managing a Business Strategically
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Question:
4 sources of value creation
Author: Pim BodzingaAnswer:
CELN - Complementarities (bundle of goods together provides more value than having each of the goods seperately e.g. ad-blocker only useful when ads are present) - Efficiency (lower costs per transaction) - Lock-in (brand loyalty) - Novelty
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Pim Bodzinga