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From course:

Industrial Strategy 2022

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Question:

What does all platform business models have in common?

Author: Hjalmer Pedersen



Answer:

• Brings together 2 or more “market sides” • Generate value from “network effects” The network effect refers to Metcalf’s law, which says the more users of the platform the higher exponential value the platform provides to the users. • Must solve a “chicken-or-egg problem” You want as many users as possible, but the first users are difficult to get. For instance, Uber offered 2.100 USD for the first 300 trips taken by Uber drivers when they started in Boston.


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