Why may a Recession be Good News?

-Some Firms can profit of the Hardship Recessions bring. Discount Retilaers can Profit of Low Consumer Confidencde -Firms may have to also deal with their Inefficienes to Survive. In the Good times they can get away with it. During a Recession costs have to tbe Cut. Therefore Firms can Profit from being more Efficient when the Recession ends