A strength of cultural boas?

-Conducting cross-cultural research is important in order to challenge implicit assumptions - Understadning that certain concepts or knoweldge we taken for granted may not be sharped by others canhelp to reduce imposed etic and challenges the typical Western way of thinking - Encourages researchers to investgate cultural differences in behaviour and calenge perious claims of 'scientific racism' -Means that future conclusions drawn by psychologist are likely to be more internally and externally valid with more recongnition of important role that cultural plays