Principles of Marketing: is the total number of activities by which the seller, in effecting the exchange of goods and services with the buyer, directs efforts to a target audience using one or more media for the purpose of soliciting a response from a prospect or customer.

Question

is the total number of activities by which the seller, in effecting the exchange of goods and services with the buyer, directs efforts to a target audience using one or more media for the purpose of soliciting a response from a prospect or customer.

Laurieyon Robinson · Accepted Answer

Direct marketing

Principles of Marketing

Is the total number of activities by which the seller, in effecting the exchange of goods and services with the buyer, directs efforts to a target audience using one or more media for the purpose of soliciting a response from a prospect or customer.

Direct marketing

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