Focus

Method of developing, marketing, and selling products to a niche market A Focus strategy is most attractive when: - The target market niche is large, profitable, and growing -  Industry leaders do not consider the niche to be crucial to their own success.  - Industry leaders consider it too costly or difficult to meet the specialized needs of the target market niche while taking care of their mainstream customers.  - The industry has many different niches and segments, thereby allowing a focuser to pick a competitively attractive niche suited to its own resources.  - Few, if any, other rivals are attempting to specialize in the same target segment.