Opportunity Screening: The R-W-W Screen

Having identified many more possible opportunities than one can pursue, one has to assess and screen opportunities and ideas, until one is able to identify that one opportunity that he/she will devote his/her self and resources. R-W-W Screen - Is the opportunity Real? Will consumers really want the product/service? Will they be willing to pay for it? Is there a clear product concept and will it satisfy the market? Do I have the resources to pursue this opportunity? - Can I Win in the marketplace? Does the opportunity offer a sustainable competitive advantage over competitors and alternatives? Do I have, or can I raise, the resources to make such a business a success? - Is it Worth doing? Does the opportunity fit my overall personal goals and strategies? Does it offer sufficient profit potential to make it worth the effort and risk for me?