Context Map Canvas

A framework to help you understand the context of your potential venture. Use this template to map out the trends with your team, and share different perspectives. It will help you to look for drivers outside your company and recognize the forces that will shape your business now and in the future. The Context Map Canvas helps you and your team expand your thinking beyond the boundaries of your product and organization, to fully understand what’s going on in the world around you and what’s changing that will affect your business in the future. Parts: Demographic Trends Rules & Regulations Economy & Environment Competition Technology Trends Customer Needs Uncertainties