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From course:

MKTG 143 ORALS

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Question:

Strategy Evaluation

Author: JUAN LOUIS SANTO DOMINGO



Answer:

Strategy Evaluation is how the organization determines which strategies are working well, and which are not. All strategies are subject to modification because external and internal factors constantly change. Strategy evaluation involves three fundamental activities: 1. Reviewing external and internal factors that are the bases for current strategies 2. Measuring performance 3. Making corrective actions


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