Vision and Mission Statements

Vision and Mission Statements encapsulate its overall direction and reason for being. It sets for an organization what it dreams of and aims for (and in doing so, implicitly states what it does not), what it does as a business (and what it does not), and how it does what it does (and how not). As such, it serves as an organization’s “true north.” -A Vision Statement answers the basic question: "What do we want to become?” - A  Mission Statement is a declaration of an organization’s “reason for being.” It answers the question: “What is our business?” Taken together, the vision and mission statements reveal what an organization wants to be and achieve, whom it wants to serve, what business it is in, and how it conducts its business. As it establishes all these “true north” elements for an organization, the vision and mission statements become essential for effectively establishing objectives and formulating strategies.