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From course:

Management accounting 2022

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Question:

What are the major influences on pricing?

Author: Hjalmer Pedersen



Answer:

1. Customers - Different price and product preferences, willingness to pay - Dynamic pricing 2. Competitors - Pricing is influenced by competitors’ decisions and reactions. - Game theory 3. Costs - Costs affect supply and thus indirectly prices. - Product profitability depends on selling prices and costs.


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