How may the Marketing Mix be Affected by Expanding Overseas?

-Customers will have Different Needs and Wants. Taste and Likes will be Different. Cultures, Religion may play a Role. -Price may have to Differ accordingly to Consumer Income Level, or Competition. Changed to meet Needs -Promotion will have to see the Cultural Difference. Need to make sure it will Reach them without Offending. Right Image, Translation and Platforms -Place needs to match Needs and Wants of Consumers. Tariffs may make it more Expensive to Import.