What is the TOWS matrix and how does it tie into the SWOT analysis?

TOWS and SWOT are acronyms for different arrangements of the words: Strengths, Weaknesses, Opportunities and Threats. But, while SWOT tends to focus on brainstorming all points that fall under these four headings, TOWS takes it to the next step. TOWS tries to generate a strategy based on what the SWOT model identified.