How can we analyse the strategic directions for growth?

We can do so using Ansoff's matrix: 4 directions for organisational growth. Typically a firm starts in zone A. Each of 4 strategies is a diversification strategy: 1. Market penetration (A) Existing markets / Existing products 2. Products and services development (B) Existing markets / New products 3. Market development (C) New markets / Existing products 4. Unrelated diversification (D) New markets / New products