CLEP PRINCIPLES OF MARKETING MAR2011: Goals of the firm both quantitative (profits, market share, sales) or qualitative (market leadership, corporate image). Goals must be specific, measurable, and within a stated time frame.

Question

Goals of the firm both quantitative (profits, market share, sales) or qualitative (market leadership, corporate image). Goals must be specific, measurable, and within a stated time frame.

Heather Klein · Accepted Answer

Define Marketing Objectives and Give Examples.

CLEP PRINCIPLES OF MARKETING MAR2011

Goals of the firm both quantitative (profits, market share, sales) or qualitative (market leadership, corporate image). Goals must be specific, measurable, and within a stated time frame.

Define Marketing Objectives and Give Examples.

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