SEARCH
You are in browse mode. You must login to use MEMORY

   Log in to start

CLEP PRINCIPLES OF MARKETING MAR2011

CLEP Test Flash Cards


🇬🇧
In English
Created:
CLEP PRINCIPLES OF MARKETING MAR2011


Public
Created by:
Heather Klein


0 / 5  (0 ratings)



» To start learning, click login

1 / 25

[Front]


The process of planing and executing the development, pricing, promotion, and distribution of goods and services to achieve organizational goals
[Back]


What is Marketing?

Practice Known Questions

Stay up to date with your due questions

Complete 5 questions to enable practice

Exams

Exam: Test your skills

Test your skills in exam mode

Learn New Questions

Dynamic Modes

SmartIntelligent mix of all modes
CustomUse settings to weight dynamic modes

Manual Mode [BETA]

The course owner has not enabled manual mode
Specific modes

Learn with flashcards
multiple choiceMultiple choice mode
SpeakingAnswer with voice
TypingTyping only mode

CLEP PRINCIPLES OF MARKETING MAR2011 - Leaderboard

0 users have completed this course. Be the first!

No users have played this course yet, be the first

You may also like

CLEP PRINCIPLES OF MARKETING MAR2011 - Details

Levels:

Questions:

199 questions
🇬🇧🇬🇧
Provid the means to evaluate market potential and identify target markets.
What do Environmental & Consumer Analysis Market Research Functions do?
The Marketing Mix Variables
Product, Price, Promotion, and Physical Distribution Planning Are known as?
The plan begins with an assessment of the situation confronting the firm.
What is the first step when developing a Marketing Plan?
Macroenvironmental Factors and Micoenvironmental Factors.
What are the two factors of the Marketing Environment?
SEE PHYSICAL FLASHCARD
Draw the Product/Market Opportunity Matrix
Aims new products at new markets.
What is Diversification Strategy?
SWOT Matrix
What tool is used to assess the potential value and fit of new opportunities?
SEE PHYSICAL FLASHCARD
Draw SWOT Grid.
Strengths and Weaknesses of a Firm
Which two areas of SWOT are Internal?
Opportunities and Threats
Which two areas of SWOT are External?
SEE PHYSICAL FLASHCARD
Draw Boston Consulting Group Matrix.
Focuses on how the elements of the marketing mix can be most effectively used.
What Role Does Marketing Plan Development play in Market Research?
Designed to yield reliable and objective answers to specific marketing questions.
What is the Primary Function of the Marketing Research Process?
Exploratory, Descriptive, Causal
What are the Three Research Types in the Marketing Research Process
Identify problems or hypotheses
What is Exploratory Research?
Qualitative and Quantitative.
What are the two research approaches used in the Marketing Research Process?
Observation, in-depth interviews, focus groups
What is Qualitative Research Approach?
Experiments, questionnaires
What is Quantitative Research Approach?
Mail, telephone, personal interviews.
What are the Data Collection Methods in Research Process?
SEE PHYSICAL FLASHCARD.
Draw Characteristics of Primary V Secondary Data Graph
SEE PHYSICAL FLASHCARD.
Draw Characteristics of In-Person, Mail, and Phone Surveys Graph
Short: Month or Quarter, Medium: Annually, Long: Five year Period
How long is Short-Term / Medium-Term / Long-Term Forecasts?
Demographic or behavioral Dimensions
Target Markets can be Mesurable by?
Only one segmentation variable exists
What is Single-Variable Segmentation
SEE PHYSICAL FLASHCARD.
Draw Target Market Segmentation Chart
Focus on one segment as a target market.
What is Single-Segment or Concentration Strategy?
Treating total potential market as a whole-one vast target market.
What is Undifferentiated or Mass Marketing Strategy?
Need or problem recognized, purchase decision, post-purchase behavior.
Low Involvement Decision Making can be characterized by three stages. List.