CLEP PRINCIPLES OF MARKETING MAR2011: Potential products are sorted relative to their strengths and weaknesses. Weak products do not move on to the next step.

Question

Potential products are sorted relative to their strengths and weaknesses. Weak products do not move on to the next step.

Heather Klein · Accepted Answer

What happens during Product Screening?

Potential products are sorted relative to their strengths and weaknesses. Weak products do not move on to the next step.